Marketing Management Test
_________ is one of the activities (functions) performed in ___________.
____________ is concerned with identifying the capacity of the market to absorb a particular product.
_____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.
'Positive elasticity of demand' refers to:
'Return on marketing investment analysis' should be used:
A TV advertisement for a men's razor appears frequently during a sports broadcast on a satellite channel. This is because:
As a marketing manager, under which of the following pricing policies would you categorize the setting of higher prices for a product during the initial stages of the product's introduction in the ...
As a marketing manager, which of the following methods would you choose to eradicate assumptions about the relationship among expenses, exposure levels, trial rates and regular usage?
As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?
Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ____________, given the product's per unit selling price.
Changing marketing conditions and environment factors have ________ effect on a company's marketing mix.
Choose the correct order of the following steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options...
Choose the correct order of the stages in the Product Life Cycle.
For what purpose does a marketing manager primarily use a SWOT analysis in devising a campaign?
Having staff in a central office contacting potential customers in the region giving brief details of special offers and answering queries is known as:
If __________ is higher than __________, customers will be satisfied.
If a small independent retailer needed to stock small Quantities of a broad range of products, where would he source his stock from?
If a supermarket wanted to promote a new product line, which of the following Marketing Communications would be most appropriate?
In marketing management, ______________ a product refers to carving out a place for that product in the mind of the targeted customers.
In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishi...
In marketing management, which of the following factors creates a requirement for marketing information?
In which of the following areas does Sales Forecasting help the management in making decisions? i)Scheme of distribution ii)Determination of sales forecast iii)Drafting formal reports indicating...
Market positioning is not what a company's marketing team does to a/the ________ but it does to a/the__________.
Marketing bridges the gap between _________ and _________.
Marketing Communications affect 'brand equity'. Which of the following is a means of calculating the worth of a brand?
Marketing strategy can be subdivided into __________.
Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as:
Put the following stages of negotiation in chronological order: i)Closing and commitment ii)Preparation iii)Bargaining iv)Information exchange
The 'assortment' decision positions the reseller in the market. Under which assortment strategy would the following be categorized: carrying a product family in depth drawing on many producers' out...
The 'marginal cost' comprises additional _________________ costs.
The 'S' in SWOT analysis refers to:
The analysis of cost behavior in relation to the changing volume of sales and its impact on profits is known as 'break even' analysis. Output at a level below the break even point will result in___...
The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. __...
The quality of some services such as a medical diagnosis is extremely difficult to determine even after the service has been rendered. Such services are _____________.
The suite of processes implemented by a company to handle its contact with its customers is collectively known as:
The tube lights of Philips and of other companies are available in the market. All of them are of the same voltage and size, but the price of the Philips tube light is higher by $1. Why might certa...
To plan her vacation, Samantha has to decide whether she should take a cruise, rent a beach apartment or go for trekking. As a tour operator, how would you perceive the competition among the three ...
Total 'sales variance' is calculated by adding sales ________ variance and sales _________ variance.
What does the term 'Deep Assortment' mean, according to the Assortment Strategies for Wholesalers and Resellers?
What is Peter's objective in fixing the highest price on his product and services in the market when he knows that other companies would be launching similar products soon?
What is the correct order of the important steps listed below in the process of market segmentation? i)Assess the difference between one customer and another in terms of their needs. ii)Group the ...
What is the next step for a marketer after identifying broad marketing objectives and developing promotion objectives?
Which among the following are not functions performed by the management information system?
Which of the following are major reasons for companies to sponsor sports events? i)Free tickets to events ii)Association of the brand with another desirable brand. iii)Ensuring the event is able t...
Which of the following are the most useful indices when setting the marketing objectives of a company? i)Sales ii)Profitability iii)Share price iv)Market share
Which of the following best explains the marketing-management process?
Which of the following does not feature in Bruce Henderson's 'BCG Matrix' identifying different phases of a product in terms of growth and market share?
Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?
Which of the following factors is the most important to the marketing head if his product is facing stiff competition from a follower brand?
Which of the following factors would NOT affect the effectiveness of a product's packaging:
Which of the following is a benefit of non-personal channels of communication?
Which of the following is inevitable when the demand for a product is 'price elastic'?
Which of the following is NOT a basic reason for resorting to the 'price-skimming policy'?
Which of the following is not a means of 'Direct Marketing'?
Which of the following is NOT a reason to sell products via wholesalers?
Which of the following is NOT a reason to use direct-selling methods?
Which of the following is not a type of marketing control?
Which of the following is NOT an 'exogenous' factor affecting the effectiveness of a marketing campaign?
Which of the following is NOT an advantage associated with Internet-based advertising?
Which of the following is not an external environmental factor or force affecting the marketing operations of a company?
Which of the following is not included in the major strategic areas of marketing mix?
Which of the following is/are NOT a method/methods of sales forecasting?
Which of the following is/are not a source/sources of collecting secondary data for marketing research?
Which of the following refers to a sustained increase in the general level of prices?
Which of the following sales administration procedures applies to a customer attempting to buy an expensive item using a credit card?
Which of the following sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?
Which of the following statements is/are true for volume-based market segmentation? i)Customers are grouped on the basis of the quantity of purchases made ii)Customers are grouped on the basis of ...
Which of the following statements is/are true of 'break even analysis'? i)It tells the producer about the probable levels of profits at different levels of production. ii)It indicates the interrel...
Which of the following statements is/are true? i)A 'consultative selling' approach is best applied to low-cost high-volume products. ii)'Consultative selling' focuses on offering tailored solutions.
Which of the following statements is/are true? i)Developing a rapport is detrimental in negotiations. ii)Negotiations are invariably a zero-sum game.
Which of the following statements is/are true? i)In marketing management, the terms 'exchange' and 'transaction' have different meanings. ii)'Product life cycle' theory is the best way to predict ...
Which of the following statements is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.
Which of the following statements is/are true? i)Selling is consumer-oriented. ii)Producers of a product should not be involved in its marketing.
Which of the following types of market structure defines 'Oligopoly'?
Which of the following would be the best sales promotion method for a company trying to establish a brand and encourage repeat business?
Which of the following would best define Market Segmentation?
Which of the statements is/are true? i)Seasonal variations should not be used to predict sales volume. ii)Loyalty cards cannot be used to target products at particular customers.
Which one among the following is NOT a valid reason for a firm to initiate a price cut?