]Which of the following is not a valid goal type from the perspective of Google Analytics?
Destination 6.0%
Duration 3.0%
Pages/Screens per visit 64.0%
Conversions 25.0%
Please choose which of the following tool belongs to the Bing Search Engine?
Keyword Planner 7.0%
SEO Analyzer 77.0%
Object Browser 7.0%
Open Graph Debugger 7.0%
What would be the impact of meta keywords on Google's ranking algorithm?
Meta keywords are not used by Google. 83.0%
Multiple meta keywords may bring better results in SERP. 8.0%
Google encourages the use of a single meta keyword for each page. 4.0%
Multiple meta keywords get penalized by Google. 4.0%
Which is the correct usage of the Keyword Planner Tool in order to get a Phrase Match search volume for "New York hotels"?
New York Hotels 5.0%
"New York Hotels" 95.0%
[New York Hotels] 0.0%
?New York Hotels 0.0%
Which of the following are recommended actions to take when a website is penalized by an "Unnatural links to your site" Manual Action from Google? Select all that apply.
Removing old content from the site. 7.0%
Preventing links that violate Google's guidelines from passing PageRank. 25.0%
Using the Google Webmaster Tools to disavow any offending links that the site management isn't responsible for. 43.0%
Requesting reconsideration of the site from Google. 23.0%
Which of the following best describes a blog "TrackBack"?
An automated notification that a website mentioned another website; it is a built-in feature on most popular blogging software programs. 84.0%
A link from one website to another. It is also called an inbound link. 5.0%
A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks. 5.0%
It is a method for tracking visitors on a website. 5.0%
Which of the following best describes the practice of "Google Bowling" from a negative SEO context?
Increasing the organic search ranking of a particular website or page by pointing hundreds or thousands of links at it, using very specific anchor text. 5.0%
Knocking a competitor out of the search results by pointing hundreds or thousands of low trust, low quality links at their website. 77.0%
Making a search engine believe that another website exists at a given URL. 5.0%
Using words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. 11.0%
Which of the following correctly describes what are considered to be "Doorway pages"?
Pages with a permanent redirect(301) to an external page with relevant content. 12.0%
Pages especially designed to link partner sites. 0.0%
Sets of poor-quality pages where each page is optimized for a specific keyword or phrase. 87.0%
None of these. 0.0%
Which of the following examples are considered by Google as "auto-generated" content? Select all that apply.
Text translated by an automated tool without human review or curation before publishing 26.0%
Text generated from scraping Atom/RSS feeds or search results 41.0%
Text generated by the website's content management system 0.0%
Text generated using automated synonymizing or obfuscation techniques 32.0%
Which of the following HTML attributes can be used to provide descriptive text for site assets that a search engine crawler doesn't typically recognize?
DESC 5.0%
ALT 88.0%
TEXT 5.0%
ROBOT 0.0%
Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?
If-Modified-Since 88.0%
Last-Modified 11.0%
ETag 0.0%
Server 0.0%
Which of the following image file types can be indexed by Google?
TIFF 15.0%
RAW 0.0%
WEBP 26.0%
PNG 57.0%
Which of the following is an example of "Cloaking", which is considered a "black hat" SEO technique?
Sending a visitor to a different URL than the one they initially requested. 70.0%
Locating text behind an image. 11.0%
Serving a page of HTML text to search engines, while showing a page of images or Flash to users. 11.0%
Using CSS to position text off-screen. 5.0%
Which of the following is not a valid method for verifying site ownership on Google?
HTML file verification 5.0%
Meta tag verification 10.0%
Google Analytics code verification 5.0%
None of these. 78.0%
Which of the following is true about Google's treatment of keyword density in a given page?
Keyword density is no longer being considered by Google's search algorithms. 6.0%
Targeted keywords should be used as frequently as possible in a page to maximize PageRank. 6.0%
Artificially increasing keyword density offers diminishing returns and may be penalized for "keyword stuffing" if taken too far. 87.0%
None of these. 0.0%
Which of the following practices are allowable under Google Webmaster Guidelines?
Using automated programs or services to create links to a site. 0.0%
Links with optimized anchor text in articles or press releases distributed on other sites. 0.0%
Forum commenting with optimized links in the post or signature. 11.0%
Advertising links that use the nofollow attribute. 88.0%
Which of the following practices may improve the Domain Authority rank of an automobile trading website? A: Submitting the website to all directories that are available. B: Getting backlinks from ...
A, D and E 0.0%
B 75.0%
B, D and E 12.0%
All of above. 12.0%
Which of the following rich snippet formats are supported by Google? Select all that apply.
Microdata 34.0%
Microformats 36.0%
Data Highlighter 7.0%
RDFa 21.0%
Which of the following statements is true about Sitemaps?
If a site is accessible on both the www and non-www versions of its domain, a separate Sitemap for each version must be submitted. 0.0%
A Sitemap file must contain no more than 50,000 URLs and must be no larger than 50MB when uncompressed. 66.0%
A Sitemap file should be specified under the following XML namespace: xmlns="http://www.google.com/schemas/sitemap/0.9". 0.0%
Google only accepts Sitemap files in XML format. 33.0%
Which of the following statements is true about the effect of page load times to a page's ranking in Google's search results?
Page load times affect a page's ranking, and is given the same importance as a page's relevance to the search query. 6.0%
Page load times affect a page's ranking, but is given lesser importance compared to a page's relevance to the search query. 93.0%
Page load times do not affect a page's ranking. 0.0%
Google gives up on crawling a page if its load time is greater than 5 seconds. 0.0%