Tests

Knowledge of Google Analytics Test

Search Questions:

A funnel can be defined:

without setting up a goal. 0.0%

only after creating a custom segment. 0.0%

only 24 hours after the installation of the tracking code. 0.0%

after setting up a goal. 100.0%

A funnel represents:

the path that you expect visitors to take on their way to converting to the goal. 100.0%

the predicted number of visitors over the next one year. 0.0%

the behavior of visitors after they leave your site. 0.0%

the path taken by visitors before entering your site. 0.0%

A high bounce rate generally indicates:

the site entrance pages are highly relevant to your visitors. 11.0%

your sites' pages are well crawled by Google. 0.0%

your site's pages are highly ranked by Google. 0.0%

the site entrance pages aren't relevant to your visitors. 88.0%

A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment process...

set up a trending report. 0.0%

create a filter. 12.0%

create a custom report. 12.0%

create a funnel. 75.0%

A unique pageview:

is counted when a visitor hits reload after reaching a page. 0.0%

aggregates pageviews that are generated by the same user during the same session. 75.0%

is counted when a user navigates to a different page. 12.0%

is counted when a user exits your site. 12.0%

A visitor's interaction with your website after clicking on your Google AdWords Ad can be monitored by:

Google Analytics. 100.0%

Google AdSense. 0.0%

Google AdWords. 0.0%

Google Webmaster Tools. 0.0%

Auto tagging and link tagging:

require extra expenditure. 0.0%

append additional query string parameters on to the end of URLs pointing to your site. 85.0%

eliminate the need for appending additional query strings to the end of URLs. 14.0%

always cause visitors to be transferred to an error page. 0.0%

Automatic tracking of Google AdWords campaigns in Google Analytics:

is not possible. 0.0%

can be achieved by enabling "Auto Tagging" in Google AdWords. 100.0%

can be achieved by enabling "Auto Tagging" in Google Analytics. 0.0%

can be achieved by enabling "Automatic Tracking" in Google AdWords. 0.0%

Choose the incorrect statement.

Advanced segments allow you to choose what types of visits you want to be considered when generating data for a report. 0.0%

Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision. 100.0%

Consider the following user navigation: The number of unique page views for the above mentioned user navigation is:

1 0.0%

2 0.0%

3 100.0%

4 0.0%

5 0.0%

Event Tracking Trending:

is not a feature of Google Analytics. 16.0%

can be obtained by content>event tracking>trending 83.0%

can be obtained by visitors>event tracking>trending 0.0%

can be obtained by goals>event tracking>trending 0.0%

Excluding your own internal traffic in a Google Analytics report can:

not be achieved. 0.0%

be achieved by using Funnels. 0.0%

be achieved by using Filters. 100.0%

be achieved by using Goals. 0.0%

Filters can not be used to:

show data for a particular sub domain. 0.0%

identify problems with site metadata. 100.0%

exclude an IP from visitors' data. 0.0%

build a field from other two fields of tracking data. 0.0%

For the purpose of generating reports, a unique visitor is determined using:

cookies. 100.0%

password. 0.0%

username. 0.0%

email Id. 0.0%

For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:

15 minutes. 0.0%

30 minutes. 100.0%

24 hours. 0.0%

30 days. 0.0%

Google analytics does not allow you to:

identify where your visitors come from. 0.0%

identify most lucrative geographic markets. 0.0%

identify errors for URLs in Sitemap. 31.0%

submit a sitemap. 37.0%

see errors and problems encountered by Google's crawlers while accessing pages on your site. 31.0%

Google Analytics logs a page-view:

each time the page is loaded irrespective of the tracking code execution. 0.0%

each time the tracking code is executed. 100.0%

each time the user logs in any of the Google accounts. 0.0%

each time the user clicks on a Google Ad. 0.0%

Google Analytics tracks data from a variety of sources to provide:

closed-loop ROI analysis. 83.0%

open-loop ROI analysis. 16.0%

Ad Sense report analysis. 0.0%

AdWords report analysis. 0.0%

How can a goal in Google Analytics be made inactive?

by deleting the goal 14.0%

by turning it off 85.0%

If a visitor hits reload after reaching a page, it will be counted as:

an additional pageview. 85.0%

a unique pageview. 14.0%

a bounced visitor. 0.0%

achievement of a goal. 0.0%

If there is a certain subdirectory of your website that you'd like to track,

you can enter the subdirectory url as the default page for a domain in your "Main Website Profile Information" to only report on traffic to that directory 16.0%

you can create a funnel to only report on traffic to that directory 0.0%

you can create a filter to only report on traffic to that directory 83.0%

it is not feasible to only report on traffic to that directory 0.0%

If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:

keyword. 37.0%

date. 62.0%

frequency. 0.0%

user. 0.0%

Motion charts allow you to visualize the data in a maximum of ___ dimensions.

2 0.0%

3 0.0%

4 0.0%

5 100.0%

Navigation summary shows:

paths visitors use to get to your content. 100.0%

top sources per page. 0.0%

top keywords per page. 0.0%

how visitors found your site. 0.0%

Once created, a custom report is available for as long as:

you want it. 85.0%

your current session is active. 14.0%

72 hours only. 0.0%

two months. 0.0%

State whether true or false: It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.

True 85.0%

False 14.0%

The above visualization can be obtained by:

traffic source>goal conversion 14.0%

visitors>visits for all visitors 0.0%

goals>funnel visualization 85.0%

visitors>map overlay 0.0%

The following question is based on the graphic shown above. Which visualization does not belong to Google Analytics?

A 0.0%

B 100.0%

C 0.0%

D 0.0%

The Google Analytics tracking code is:

profile-specific. 42.0%

website-specific. 0.0%

URL-specific. 0.0%

domain-specific. 57.0%

The Google Analytics tracking code snippet needs to be placed in:

all the pages that need to be tracked. 85.0%

only the index page of the site for which the pages are to be tracked. 14.0%

a separate webpage in a sub domain directory as specified by Google. 0.0%

The percentage of visits in which the users left your site after visiting only the entrance page is known as:

crawl rate. 0.0%

visitor segmentation. 0.0%

bounce rate. 100.0%

pageviews. 0.0%

The Query String Variable utm_content is used to:

identify the medium the user is using to get to your site. 14.0%

identify the vendor used. 0.0%

identify the keyword being used in the ad. 14.0%

differentiate between similar ads. 71.0%

The traffic sources leading to increase in traffic and revenue can be identified by:

goal funnel>select goal 0.0%

all traffic sources report>Ecommerce tab 85.0%

goal value> select goal 0.0%

all traffic sources report>goal conversion tab 14.0%

To apply filters to your data so as to keep your "raw" data intact, you can create a:

new Analytics account. 0.0%

duplicate profile in your account. 100.0%

duplicate report in your account. 0.0%

To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:

set up a new goal in Google Analytics. 0.0%

use the funnel visualization report in Google Analytics. 85.0%

set up a new Analytics profile. 14.0%

create a program to parse all the links to be monitored. 0.0%

To see the Google AdWords cost data within Google Analytics, you must:

contact Google Analytics support. 0.0%

check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords. 85.0%

check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google Analytics. 14.0%

apply for a premium Google Analytics Account. 0.0%

Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:

Unique pageviews. 0.0%

Unique Visitors. 100.0%

Aggregate page views. 0.0%

Returning Visitors. 0.0%

What is the maximum number of events per visit that can be tracked by Google Analytics?

50 0.0%

500 100.0%

5000 0.0%

Unlimited 0.0%

When the Google Analytics Tracking code is installed, tracking begins:

after 24 hours. 14.0%

after approval by the Google Analytics team. 0.0%

immediately. 85.0%

after you pay the requisite fee. 0.0%

Which of the following statement about Google Analytics is incorrect?

Google Analytics provides the ability to add any number of users to your account. 14.0%

It is possible to grant varying levels of access to your reports to others. 14.0%

You may grant access to the reports of particular profiles when adding a new user. 0.0%

You can not modify access for existing users. 71.0%

Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?

utm_campaign 33.0%

utm_medium 29.0%

utm_source 29.0%

utm_term 4.0%

utm_content 4.0%

While creating a new filter in Google Analytics, by which field can a custom filter be specified?