How did the term Marketing come into existence?
It evolved from the term Marketio used in Italy 0.0%
It is a haphazard term created in the 1800s 0.0%
It evolved from the original meaning, going to the market to sell products 0.0%
None of the above 100.0%
How does a Sales Promotion Campaign impact a customer's desire to buy?
It appeals to their desire for a deal and increases the speed at which they buy 0%
It creates the apprehension the product will cost more later 0%
It does not have any impact 0%
It is just another form of advertising and has no impact on buying 0%
How does a successful advertisement help the sales team?
It eliminates their jobs 0%
It reduces their burden as the customers are already inclined to purchase 0%
It shows the customers the sales team is effective 0%
It reduces the amount of paper work they have to do 0%
How does Personal Selling differ from Advertising?
It is more progressive than advertising 0%
It allows for a direct, tailored message to be given to the potential client 0%
It is cheaper 0%
There is no real difference 0%
How does Process impact a customer?
It assures a quality product is sold 0%
It influences the color offerings of the product 0%
It determines how long it takes to ship a product 0%
It impacts overall customer satisfaction 0%
How does Product Focus Marketing differ from Customer Focus Marketing?
PFM will always cost more to perform 0%
PFM does not usually result in as many sales 0%
PFM relies on changing pricing to gauge demand 0%
PFM looks to create a market whereas CFM responds to the existing market 0%
How does the SIVA model differ from the four Ps model?
It focuses on pricing 0%
It gains more loyal customers 0%
It focuses on the company and budget cuts 0%
It focuses heavily on the customers and how they view the transaction 0%
How is Advertising different from Personal Sales?
It costs more 0%
It is much more effective 0%
They are pretty much the same 0%
It is considered pervasive and impersonal 0%
How is marketing defined in general?
Maintaining accounting records 0%
Creating advertisements for television 0%
Promotion of products and services, advertising, and branding 0%
Development of products according to customer needs 0%
How might a company overcome the hurdle of demonstrating their services?
Write stronger language in the advertising campaign 0%
Have clients sign a promise agreement 0%
Provide demonstrations, customer testimonials, and case studies 0%
Tell potential clients to take their word for it 0%
How would Advertising be categorized?
Directly targeting specific crowds 0%
An ineffective method of marketing 0%
The same as mail marketing 0%
Aiming at mass markets 0%
What are some of the steps in an advertising campaign?
Designing, Budgeting, Determining the point of sale 0%
Assembly, Painting, Distribution 0%
Market research, Budgeting, Choice of the media, Designing, Testing results 0%
Financing, Operations, Accounting, Marketing 0%
What are the four new Ps?
Pricing, Promotion, Placement, Product 0%
Product, Peer-to-Peer, Potential Clients, Pricing 0%
Promotion, Personalization, Participation, Product 0%
Personalization, Participation, Peer-to-Peer, Predictive Modeling 0%
What are the objectives of a successful advertising campaign?
To introduce new age products to the market 0%
To spend more than the competitors on marketing 0%
To eliminate marketing head count 0%
To maintain demand for the current products and introduce new products to the market 0%
What are the overall areas covered by Marketing Communication?
Distribution 0%
Order Fulfillment and Process Management 0%
Advertising, Personal Sales, Sales Promotion, Marketing Public Relations 0%
Pricing and Branding 0%
What are the traditional four Ps of marketing?
Pricing, People, Performance, Promotion 0%
Promotion, People, Pricing, Performance 0%
Product, Pricing, Promotion, Placement 0%
Product, Promotion, People, Performance 0%
What do the four Ps reflect?
The steps required by law regarding marketing 0%
The marketing equivalent of GAAP in accounting 0%
The actions a company can take to motivate consumers to buy 0%
The four sections of a marketing department 0%
What does 'Solution' look to accomplish?
Solves the problem of how much to spend on marketing 0%
Solves the logistics problems on delivery to the customer 0%
Anticipates how the customer will respond to pricing changes 0%
Ensures the appropriateness of the product or service to the customer's problem 0%
What does Peer-to-Peer look to replace?
Active Customers with those who are more Passive 0%
Buyers 0%
Passive Customer Bases with Active Customer Bases 0%
Low Income Purchasers 0%
What does Predictive Modeling accomplish in the marketing mix?
It is subjective and allows for creativity in marketing 0%
It replaces market research 0%
It uses algorithms to solve marketing problems 0%
It leaves marketing to the discretion of the management 0%
What does SIVA essentially accomplish?
It takes the four Ps of marketing and reorients them to focus more on the customer 0%
It regulates the world of marketing 0%
It is a throwback to the marketing techniques of old days 0%
It helps sales people sell more 0%
What is accomplished by successfully using communication in marketing?
It helps create the company image 0%
It turns strangers into customers 0%
It uses the marketing budget effectively 0%
It turns away customers the company does not want 0%
What is an example of Personalization?
Customizing the product for the users through the use of the internet 0%
Offering three color variations instead of two 0%
Setting different pricing levels based on the end users' ability to pay 0%
Offering only one product in one color 0%
What is another term for "Placement"?
Accounting 0%
Publicity 0%
Distribution 0%
Branding 0%
What is another term for Peer-to-Peer?
Social Computing 0%
Internet Marketing 0%
Blanket Advertising 0%
Selling 0%
What is another term for the four Ps?
Marketing Mix 0%
Marketing Management 0%
Marketing Pros and Cons 0%
Marketing Requirements 0%
What is covered by Participation?
Customer surveys 0%
Progressively marketing new products to untested markets 0%
Allowing the customers to be actively involved in shaping a company and its image 0%
Selling to new markets 0%
What is determined through marketing research?
The price competitors charge for the product 0%
The customers' wants and needs 0%
Ideas on products that the customers have no idea about 0%
Specific sales figures 0%
What is meant by "branding"?
Creating a certain image for a product 0%
Physically marking each product with the company logo 0%
Determining the customers' needs 0%
Setting the price for a product 0%
What is meant by Customer Focus Marketing?
Selling only to past customers 0%
Creating email campaigns for past customers 0%
Focusing on customers and their relatives 0%
Listening to the customers and tailoring the products and services to their demand 0%
What is meant by Intangible in relation to marketing?
The patents the client owns 0%
The physical evidence of goods as a sample 0%
Something a customer can not see, such as a service. 0%
An asset that will depreciate in value, such as a car 0%
What is meant by Peer-to-Peer in the marketing sense?
Allowing a customer to interact with other customer via forums and communities 0%
Selling directly to customers door to door 0%
Creating blanket ads for the television 0%
Offering coupons 0%
What is meant by Personal Selling?
Creating advertisements for the television 0%
A salesman approaching potential customers 0%
Creating banner ads for online sites 0%
Emailing customers coupons 0%
What is meant by Process?
The process of ordering online 0%
The designing of the product 0%
How a product or service is delivered to a customer 0%
How a product is manufactured 0%
What is meant by Product Focus Marketing?
Focusing on the customers and their wants 0%
Focusing on selling the previous year's products 0%
Trying to develop a market for a product 0%
Diversifying the product mix 0%
What is meant by SIVA?
The governing body over Marketing 0%
Solution, Information, Value, Access 0%
Sales, Information, Vehicle, Attributes 0%
Sales, Information, Value, Access 0%
What is meant by the 'People' aspect of Extended Marketing?
The actual customers 0%
The people who design the product being sold 0%
The manufacturing staff who physically touch the product 0%
The people who come in contact with the customer, having an impact on overall satisfaction 0%
What is meant by the "end user"?
The marketing manager who decides what ad campaigns to pursue 0%
The final consumer who purchases the product or service for their use 0%
The marketing staff where the marketing process begins 0%
The competitors who are in the same market space 0%
What is the nature of marketing?
A creative industry which uses several methods of delivery 0%
A clear cut, black and white industry with set methods 0%
A science involving the use of math 0%
A loosely based industry with no real solid methods 0%
What is the purpose of marketing?
To gain customer trust in a company 0%
To create and deliver value to customers 0%
To learn more about the customer and what their needs are 0%
All of the above 0%
What is the rationale for Product Focus Marketing?
Customers come first 0%
Customers will buy whatever a company gives them as options 0%
Customers may not know what they want, so it is up to the company to create products they would want 0%
It costs less than Customer Focus Marketing 0%
What method/s is/are used to determine customers' needs?
Examining sales history 0%
Speculation based on prior market research of other products 0%
Looking to competitors 0%
Market research 0%
What supplementary areas of study play into marketing?
Accounting and Finance 0%
Psychology and Sociology 0%
Geography 0%
Computer Science 0%
What time frame does marketing focus on?
The past only 0%
The past as well as the current month 0%
The Past, Present and Future 0%
Current as well as future needs of the customers 0%
What would a breakthrough product which ends up being a failure be a child of?
SIVA 0%
Four Ps 0%
Market Research 0%
Accounting Error 0%
What would a company hope a potential customer would do after seeing an advertisement for a new product?
Perform some action related to purchasing the product 0%
Remember to tell their friends 0%
Sell their current solution and buy the new one 0%
Do nothing 0%
What would be the most important skill required of the people who interact with the customers?
Being well trained and motivated 0%
Having a general idea of the product and how it works 0%
Having interest in the product 0%
Being energetic and enthusiastic 0%
Which of the following are the aspects of the Extended Marketing Mix?
Product, Placement, Pricing, Procurement 0%
People, Performance, Pricing, Process 0%
Process, Pricing, Placement, Procurement 0%
People, Process, Physical Evidence 0%
Which of the following companies would be considered a trail blazer in Personalization?
Procter & Gamble 0%
Ford Auto Corporation 0%
Dell Computers 0%
Canon Cameras 0%
Which of the following does 'Access' in the SIVA model apply to customers?
How the company gains access to the materials used in manufacturing 0%
How the customers access the company's website 0%
How the customers can get the solution and how they take delivery 0%
How the customers can order 0%
Which of the following does 'Value' in the SIVA model focus on?
Whether the customer knows other alternatives 0%
Whether the customer responds to spending more on marketing 0%
Whether the customer knows the costs and benefits of the company's products 0%
Whether the customer values the color options 0%
Which of the following does Marketing Communication cover in general?
How advertisements should be worded 0%
Where the company will market 0%
What type of branding the company wants to accomplish 0%
Breaking down the strategies for marketing messages into specific categories 0%
Which of the following does Placement involve?
How the company is perceived in the market 0%
How the product gets to the customer 0%
How the marketing budget is allocated 0%
How the company logo is placed on the packaging 0%
Which of the following does Pricing involve?
Determining how to get the product to the customer 0%
Setting a price which will create the maximum demand for the product 0%
Setting a bill of materials for the product 0%
Determining the end users preferred purchase place 0%
Which of the following does the Product portion of the marketing mix encompass?
How the product is delivered to the customers 0%
The pricing of the product 0%
What ad campaigns are the best to be used 0%
Specifications of the actual product 0%
Which of the following is a demerit of Product Focus Marketing?
It costs too much 0%
It relies on past successes 0%
It is taxed at a higher rate 0%
A company takes a big risk in creating products that the market may not adapt to 0%
Which of the following is an example of Placement?
A new ad campaign 0%
Allocating $10,000 to marketing 0%
The point of sale 0%
Increasing the marketing staff 0%
Which of the following is involved in the Publicity aspect of Promotion?
Determining what product mix to offer to the customers 0%
Creating advertisements for different markets 0%
Managing the public perception of the product 0%
Setting sales goals for each product line 0%
Which of the following is the most important aspect of Product Focus Marketing?
It costs as little as possible 0%
It is multi-tiered and has growth ability 0%
It relies on the customers and their feedback 0%
It replaces traditional advertising 0%
Which of the following options would a company heavily involved in Research & Development most likely follow?
Product Focus Marketing 0%
Customer Focus Marketing 0%
Advertising 0%
Direct Sales 0%
Which of the following would be considered the result of Product Focus Marketing?
Nintendo Wii video game system 0%
Dell laptop 0%
Campbell's Soup 0%
Candle Manufacturing 0%
Which of the following would be included in the marketing process?
Order Fulfillment 0%
Improving product features 0%
Improving efficiency in the warehouse 0%
Distribution 0%
Which of the following would Pricing include beyond the price for the product?
How the client receives the product 0%
Shipping options if purchased online 0%
Discounts available to the client 0%
Colors the product is available in 0%
Which of the following would Promotion include?
Advertising 0%
Setting price levels 0%
Determining customer wants 0%
Allocating marketing salaries 0%
Which of the following would the scope of Product include?
How the product is delivered to a customer 0%
The packaging of the product 0%
Warranties and support services 0%
The bill of materials for the product 0%
Which of the four Ps would 'Solution' from SIVA be associated with?
Price 0%
Place 0%
Product 0%
Promotion 0%
Who has control over a company's Advertising?
The company has complete control over what goes into an ad 0%
The company has limited control over the ads 0%
The customer and the company share it 0%
The customer has complete control over a company's advertisements 0%
Why is it important that companies pursue Product Focus Marketing even if it is risky?
Because it is required by law 0%
Because it diversifies their marketing efforts 0%
Because it is entrepreneurial and helps push the development of new products 0%
Because other companies do not do it 0%
Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?
Only the company that enters the market first will reap profits 0%
Imitating their product will saturate the market and the imitator will not have enough market share to thrive on 0%
Imitators have to pay higher taxes 0%
The marketing budget is wasted 0%
Why is marketing considered a progressive activity?
It has adapted over time to current trends and culture 0%
It has set rules that are followed and can not be broken 0%
It is a relatively new function of companies 0%
It focuses on creating new age products and surprising customers 0%
Why would a company engage in Personal Selling?
It is cheaper than other methods 0%
It allows sales people to push the product on potential customers who do not really need it 0%
It diversifies their marketing mix 0%
It allows a face to face method of introducing potential clients to the company's products 0%
Why would People be an important aspect in the customers' eyes?
The people are the customers 0%
The people handle the product and manufacture it; so it should be of good quality 0%
The people who designed the product should make something the customer wants 0%
The people who represent the company are inseparable from the entire service or product 0%
Why would Product Focus Marketing almost not be considered marketing at all?
It is not as expensive as traditional marketing 0%
Companies do not devote enough time to it 0%
There is no head count involved 0%
It does not look to the market to assess the customers' needs; instead, it pushes new products to the market 0%
Would Pricing always be a monetary amount?
No, it is almost never monetary 0%
No, it is what is exchanged for the product and could include time, energy, attention 0%
Yes, but only when looking at the near term 0%
Yes, it is always monetary 0%