Choose the best definition of 'desktop publishing' from the list below.
Both publishing and production are carried out in-house, i.e. the printing is carried out in the same building. 0%
Editorial work done on networked computers but sent to a common printer. 0%
Design, layout, and production completed on a PC using specific software. 0%
The home book market and how it is affected by merchandising tie-in products. 0%
Choose the best description of the job of a 'proofreader' from the list below.
Someone who reads proofs but does not correct them. 0%
A person either employed in a publishing house or as a freelancer to read proofs and guarantee accurate typesetting. 0%
Always a freelancer who skims material just before publication as a final check. 0%
The continuation of copyediting — the proofreader is a reading by the same person who edited the book in the first instance. 0%
In academic publishing, what is 'peer review'?
When two authors work on the same book, and both their names appear on the finished product. 0%
A process where author's swap manuscripts and each completes the other's work, often in the form of a last chapter. 0%
Sending out author copies to media reviewers at an early stage in the publishing process, as a way of deciding whether to publish. 0%
Also known as refereeing, peer review is a process in which an author's scholarly work is overseen by experts in the same field. 0%
What are 'dues' (UK) or 'back orders' (US)?
Order taken after a title is published, at a reduced rate. 0%
Orders taken before a title is published (or while it is unavailable for some reason) which are fulfilled when stock is again available; called in the US 'back orders'. 0%
Future order for the year following a title's publication, at a greatly reduced rate. 0%
The theoretical future titled by an author who hasn't written them yet. 0%
What are 'permissions'?
The permission granted to an author to sell his or her own book in bookshops. 0%
The granting of rights by one publisher to another to allow quotation extracts from a published title. 0%
The literary agent's rights that have to be negotiated between the author and the publisher. 0%
The initial copies of a book delivered to national newspapers for early review — upon request. 0%
What are 'prelims'?
The preliminary pages of a book before the main text, usually numbered in roman numerals. 0%
A preliminary board meeting to decide on the upcoming titles on the front list. 0%
A 'sneak peek' viewing by members of the public for new titles. 0%
The opening 10 pages of a book, not including the dedication page. 0%
All of the above 0%
What are 'returns'?
Second novels, but ones that don't sell as well as the first ones. 0%
Employees that return to the publishing house after a holiday or maternity leave. 0%
Books returned from bookshops to publishers, unsold, for full credit. 0%
Promotion material returned from bookshops after it is no longer needed for that season's books. 0%
What are 'topping rights'?
An author's rights to have his or her book returned from the publisher, should the author decide to no longer publish. 0%
A printer's rights to refuse to publish should they deem the material illegal or obscene, as printers are often sued along with publishers for breaking obscenity laws. 0%
These occur in a book auction when the opportunity is given by the agent to the publisher to match (or increase by an agreed percentage) the highest bid received from other publishers. 0%
The right of sales staff to offer large discounts (up to 60%) to ensure a surplus amount of sales are made of a particular title, hence 'topping' the expected sales figure. 0%
What are book 'bar codes'?
Distribution numbers used by haulage companies to deliver the books to high street chains. 0%
The machine readable image of lines of varying thickness that encode a book's ISBN and printed on the back cover. When 'read' by electronic tills, the bar code plays a vital part in booksellers' EPOS systems for sales and stock control. 0%
The wavy lines that appears on a damaged book, often when marked by water stains. 0%
The thin sheaves of paper that sit between stacked books to neatly separate and protect them. 0%
What are the 'verso' and 'recto' in a book?
The right-hand page and the left-hand page. 0%
The top left corner and te top right corner 0%
The left-hand page and the right-hand page. 0%
The front and the back of the book 0%
What defines a book's 'format'?
The shape of a book as defined by its height and depth. 0%
The height versus the number of pages. 0%
The colour of the cover. 0%
The cost of producing a single copy divided by the entire first print run. 0%
What does 'bulk' refer to?
The width of a book. 0%
The weight of a book. 0%
The number of books commonly packaged together. 0%
The thickness of a book. 0%
What does 'colophon' mean?
A medical condition often affecting editorial staff due to long periods of sitting down. 0%
Once the bibliographic information printed at the end of a book, now more commonly the publisher's logo printed on the title-page and the book jacket's spine. 0%
The 4-colour printing system that is still regularly used despite digital technology. 0%
b and c 0%
None of the above 0%
What does 'CRC' stand for, and how is it used?
Curious Reading Couple, husband-and-wife teams brought in to read and comment on books as ordinary members of the public. 0%
Cutting Real Cords, the reduction of a print format between print runs to reduce costs. 0%
Camera Ready Copy, the text of a title sent to a printer for reproduction and printing, universally abbreviated to CRC. 0%
Camera Rude Cut, images removed from books either by the publisher or printers, so not to risk court cases due to obscenity laws. 0%
What does 'EPOS' stand for and what does it mean?
Electronic Position of Sale, the bookshop till system used for sales data and stock control. 0%
Elastic Purpose Operating Sale, description as above. 0%
Electronic Poised Operating Sale, description as above. 0%
Electronic Point of Sale, description as above. 0%
None of the above 0%
What does 'imposition' refer to?
An intrusion by the author into a production or editorial meeting often to defend his or her book. 0%
The folding process whereby a piece of paper cannot be folded more than 7 times. 0%
The location of a printers in relation to its largest publishing client. 0%
The positioning of pages on a sheet or reel of paper when printed, which then produces the correct sequence of pages when folded. 0%
What does 'ISBN' stand for and what does it mean?
Isolated Solo Book Number a ten digit unique identifier for each title published, which is used in a wide range of applications in all stages of the supply chain throughout the world. 0%
International Serial Book Number, description as above. 0%
International Screening Book Number, description as above. 0%
International Standard Book Number, description as above. 0%
What does 'ISSN' stand for and what does it mean?
International Standard Serials Number, the equivalent of the ISBN in the magazine publishing business. 0%
Isolated Serial Standard Note, description as above. 0%
Introduction Solo Serial Number, description as above. 0%
Isolated Serial Solo Number, description as above. 0%
None of the above 0%
What does 'NYP' stand for?
Common abbreviation for Not Yet Privatized. 0%
Common abbreviation for Not Yet Published. 0%
Common abbreviation for Not Yet Publicized. 0%
Common abbreviation for Not Yet Purchased. 0%
What does 'point of sale' mean?
The moment at which a sale is made in a bookshop. 0%
The unsold material that is returned to the publisher from the retailer. 0%
Merchandising display material provided by a publisher to bookshops as a way of promoting certain titles. 0%
The sharp end of publisher-retailer business deals, often associated with large supermarket discounts. 0%
What does 'RRP' stand for?
Recommended Real Price 0%
Restricted Retail Person 0%
Recommended Retail Price 0%
Real Retail Price 0%
What does a 'leaf' refer to?
A page of the book comprising both recto and verso. 0%
A double space spread of an illustrated book. 0%
Two pages opposite each other, also a recto and verso. 0%
The first and the last page of the book. 0%
All of the above 0%
What does it mean when a book is 'cased'?
It is read in advance by an editorial assistant. 0%
The book is paperback, but set in a protective wooden case. 0%
The book is hardback; derived from the case into which the book block is inserted (cased in) at the conclusion of hardback binding. 0%
The book is double stitched. 0%
What does it mean when a page is said to 'bleed'?
A term used for a damaged book, anything from dog-eared to missing whole pages. 0%
A term used for an image or illustration that extends beyond the trimmed page. 0%
A term used to describe a printing process in which a lot of red dye is used. 0%
a and b 0%
None of the above 0%
What does the 'furnish' of a book refer to?
The furniture in the publishing house, a common industry nickname. 0%
The last editorial check before the proofs are finally sent for printing. 0%
The pulp and chemical components of a specific paper grade or quality. 0%
The glossy or matte finish added to a book cover. 0%
What does the industry-wide abbreviation 'OP' mean?
Out of Print. 0%
Out of Publishers. 0%
Overpriced. 0%
Operating Price. 0%
Occupied Person. 0%
What is 'endpaper'?
The pages of heavy paper at the front and back of a hardback book that join the book block to the binding. 0%
Paper at the back of the book that is blank to ensure an overall even number of pages. 0%
The last book off the print run, often kept by the publisher for nostalgic value. 0%
The last few pages in the prelims before the opening chapter begins. 0%
What is 'half-tone'?
A book in two colours, like monochrome (one of them white). 0%
The top or bottom half of a book, often created separately. 0%
The result of a process in which continuous tone illustrations are broken down into dots for printing. The 4-colour printing process. 0%
Print-on-demand, by another name. 0%
What is 'perfect binding'?
Adhesive binding in which individual pages are glued together as opposed to sewn in sections; also called unsewn binding. 0%
Binding that is 'perfect' because there are never any gaps or visible seals, and it has to be opened by a machine. 0%
The spine stitching of a book, always in cross-stitching style. 0%
None of the above 0%
What is 'QuarkXPress'?
An electric design tool that printers use to sow the spine onto the back of books. 0%
A reference to the number of erratum, or errors, in a firs print run. 0%
A visual design package printed out and distributed around the entire company as a guideline to the 'house style.' 0%
A graphic design software program, often used on Macs, which enables a designer to control words and images for creating a professional design. 0%
What is 'search engine optimization,' a technique now used to market books online?
A service that occurs online where the book cover to added to as many websites as possible. 0%
A service that improves a website's visibility on search engines by using specific keyword searches. 0%
A special reading of the book for local industry experts to decide on the production quality, the printing format, etc. 0%
The optimum time of year to release the book. 0%
What is 'web offset' printing?
A printing process which involves printing onto a reel or web of paper, and produces folded sections off the press. 0%
Printing when a spider is used to secure the stray threads that keep a book tightly stitched. 0%
Same as offset lithography, except 25% of the process is now digital too. 0%
None of the above 0%
What is 'woodfree' paper?
Paper made from chemically treated woodpulp, and used for good quality book production due to its colour fastness and durability. 0%
Paper without wood in it. 0%
Paper free of all wood-like impurities, and then dyed with white dye. 0%
Same as recycled paper. 0%
All of the above 0%
What is a 'blad'?
Similar to when a book 'bleeds,' the running of colours on a page. 0%
A term used to describe various advance sales materials, often consisting of a selection of pages of text and illustration covered by a proof of the bookjacket. 0%
A term used to describe accounting procedures at a publishers, whereby books sold are related to books discounted and books returned. 0%
A nickname for a book (often non-fiction) that sold so poorly that the author was not commissioned to submit a second manuscript. 0%
What is a 'blurb'?
A debate in the editorial department about future editorial book policy. 0%
The brief description of the book that appears on the back cover of the paperback, or on the inside front flap of the hardback. 0%
An announcement of future titles, often delivered at the beginning of the year to the local media. 0%
An author's dissatisfaction with the quality of the book, delivered as an official complaint. 0%
What is a 'book block'?
The perfect bound or sewn pages of a hardback book, before they are cased in. 0%
A stack of books — stacked horizontally — in a distribution warehouse. 0%
Oversized books found in a publishers dumpbin in bookshops. 0%
All of the above 0%
What is a 'book packager'?
A distribution company that packages and delivers books to retailers. 0%
A book printers that also seals the books when delivering them to bookshops or returns them to publishers. 0%
A member of the design team at a publishers who designs the covers. 0%
A company that creates and originates (and sometimes manufactures) books for publishing houses. 0%
None of the above 0%
What is a 'book proof' and how is it used in sales?
Proof of purchase, often as a slip of paper found inside the first pages. 0%
Any page in the book that is being corrected at the publishers, but always in colour. 0%
The manuscript in a typeset format. 0%
A specially produced advance copy of the uncorrected text of a title, often used promotionally by publishers' sales teams, for example as early review copies. 0%
What is a 'bookjacket' or 'dustjacket'?
The paper cover wrapped round a hardback book and frequently film laminated for protection. 0%
The extra layer of Clingfilm that is wrapped around a book to make it ready for transportation. 0%
Dust particles that build up on the front and back cover. 0%
Specifically the folded cover that tucks inside the front and back of a hardback book. 0%
What is a 'C format' book?
Next largest format after A and B. 0%
Next smallest book format after A and B. 0%
A giant-sized paperback, 50% larger than the usual hardback size. 0%
A variable term for any paperback format other than A and B, often used to describe a paperback edition published simultaneously with (and sometimes in the same format as) the hardback original. 0%
None of the above 0%
What is a 'firm sale'?
A book supplied to the bookseller from the publisher which cannot be returned. 0%
A sale at a bookshop of a book that the customer cannot return. 0%
A slight misnomer — a sale to the wholesaler that can be returned to the publisher but only for 50% of the original price. 0%
Guaranteed future sales, even if the book is not delivered. 0%
What is a 'scout' and how does he or she work?
A person employed in an overseas location or foreign territory to identify possible acquisitions of new titles. 0%
A person employed by a local scouting agency who visits the publisher to acquire new titles for national distribution. 0%
A person who organize business team-building trips for the publishing staff, often at weekends. 0%
An advance sales person who flies to all the book fares with at least 50% of the publishers' purchasing budget to acquire priority titles. 0%
What is a 'typeface'?
The author's face as it appears on the back of the book. 0%
The editorial staff in a group photograph, often displayed in the editorial offices. 0%
The handwritten lettering that often appears at the beginning of a book, such as the author's signature. 0%
The design of the typed characters that make up the text of a book. Many hundreds of typefaces exist, but only about twenty are used in book publishing. 0%
What is a 'vanity press'?
A publisher that deals in book aimed at the celebrity consumer market. 0%
A printers that produce glossy magazines, and occasionally fashion and 4-colour book, such as cookery books. 0%
A publishing house that publishes books at the author's expense often for their personal pride or 'vanity,' often because mainstream publishing does not see the author's project as commercially viable. 0%
A publishers run by a notoriously vain and arrogant publishing director, earning the title 'vanity press.' 0%
What is a 'wholesaler'?
A stockholding supplier of titles to booksellers whose business is based on buying from the publisher in quantity and supplying single copy or small orders. 0%
A seller of books in bulk, often delivered direct from the publisher to the general public at greatly reduced prices. 0%
A retailer who works predominantly online. 0%
A stockholder who always sells titles in series and titles by the same author 'whole' rather than in separate amounts. 0%
None of the above 0%
What is a presentation stand, usually containing some 20-40 copies of a book, used for point of sale merchandising in bookstores called?
Dumper 0%
Sales skip 0%
Dumpbin 0%
Counter packaging 0%
None of the above 0%
What is an 'advance'?
A short delay in the book editorial process. 0%
Pre-order sales available online. 0%
Review copes sent out weeks before publication. 0%
The non-refundable payment to an author by the publisher offset against royalty earnings. 0%
What is an 'imprint'?
The logo of a publishing house that appears on all their titles. 0%
The name of the publisher under which a title is issued — increasingly, due to consolidation, the term represents a publishing brand rather than a publishing company in its own right. 0%
A printing technique where the book is printed in-house but the cover is printed separately and attached at a later date. 0%
All of the above 0%
What is an 'ozalid'?
A kind of orchid, a flower much loved by editorial staff. 0%
Very similar to a bar code on the back of the book. 0%
A proof made from film and used to check the position of the text and illustrations during a final approval stage before printing. Called 'blues' in the US after the colour of the image on the proof. 0%
A 2-colour printing process. 0%
What is the 'Dewey Decimal System'?
A method for transferring books to a digital format. 0%
A copyright records system for the main publishing houses in the world. 0%
A weather radar system now adopted by major UK and US universities. 0%
The main system of library book classification. 0%
What is the 'folio'?
The page itself, but usually not with a page number. 0%
The page number printed at the top or bottom of each page. 0%
The oldest form of the manuscript, often retrieved from the author's house and put in a glass display cabinet. 0%
The dedication page. 0%
What is the 'half-title'?
The first page of a book on which the title is displayed, sometimes alongside a blurb or review quotations. 0%
The third page of a book, on which the title is displayed, sometimes with a blurb or quotations from reviews. 0%
The first page of a book, on which a blurb or quotations from reviews are displayed, but not the title. 0%
Half of a title page, usually the top half. 0%
None of the above 0%
What is the difference between 'offset printing' and 'print-on-demand'?
Offset lithography is less expensive, but print-on-demand is more time-consuming. 0%
Offset printing is named after the process of offset lithography, which in the days when letterpress was still the predominant printing method' print-on-demand refers to digitally copied files that can be printed at short notice for less set-up costs for the same print-run. 0%
Both are now used, but offset lithography is used for hardback books, print-on-demand for paperback. 0%
Nothing, except print-on-demand is a more modern version of offset lithography. 0%
None of the above 0%
What is the difference between an adaptation and a novelization?
An adaptation is only a media transfer from book to film, while a novelization is only a media transfer from film to book. 0%
An adaptation is a novel (or other work) that is made into a different media form, such as a film or play carefully crafted for the new media; a novelization is the writing up of a play or film as a novel, often without regard for the merits of the new form. 0%
Exactly the same 0%
Very little except a novelization tends to have a lower RRP once in retail. 0%
What is the difference between an appendix and a bibliography?
An appendix is material that is not part of the main text at the end of the book; a bibliography is a separate list of books that are referred to in the text or can be consulted in the future. 0%
An appendix is always shorter than a bibliography, otherwise nothing. 0%
An appendix is a separate list of books that are referred to in the text or can be consulted in the future; a bibliography is material that is not part of the main text at the end of the book 0%
An appendix appears at the back of the book; a bibliography can appear at the front or back. 0%
What is the name given to an illustration that faces the title page?
Front-Piece 0%
Frontispiece 0%
Front Illustration 0%
Front-o-pic 0%
None of the above 0%
What is the Net Book Agreement (NBA)?
A government VAT discount to make books universally less expensive to encourage more reading. 0%
The agreement once administered by the Publishers Association whereby publishers in the UK used to be able to dictate the minimum price at which their titles were sold by bookshops. 0%
A now defunct agreement to supply books at full-price in the 1990s despite complaints by European consumer groups. 0%
Synonym for the National Basketball Association. 0%
Which of the following best describes an 'auction' in a publishing house?
The agent arranges a meeting with several publishers in a room, and the bidding works like a regular auction. 0%
A book is given a certain purchase price for editors, and then all bids are revealed in the open, and a bidding frenzy begins. 0%
A process whereby a title is submitted, particularly by a literary agent, to a number of publishers in order to secure the best offer or highest price. 0%
A secret ballot is employed on pieces of paper dropped off at the publishers by special delivery. 0%
None of the above 0%
Which of these cities have important book fairs every year for the publishing industry?
Bologna; Frankfurt; London 0%
Athens; Leeds; Cape Town 0%
Sydney; York; Ashville 0%
London; Milan; Seville 0%
Who is the commissioning editor, also known as the acquiring editor?
The publishing editorial director 0%
A person employed in a publishing house to seek out authors to write particular books for publication. 0%
A person who sells the books on the road, similar to a scout 0%
An editorial staff member who works alongside the editorial assistants on copyediting, and makes some author inquiries about possible new titles. 0%