________is an ad about an ad.
Pseudo advertising 0.0%
Meta advertising 50.0%
Self advertising 16.0%
Recursive advertising 33.0%
A copywriter working for a single client is said to be part of a/an __________.
interactive agency 66.0%
retail agency 0.0%
in-house agency 33.0%
general agency 0.0%
A showcase of the copywriter's work or collection of sample advertisements is known as.
brochure 25.0%
commercial 0.0%
portfolio 50.0%
write-up 25.0%
An Ad in the Island position of a newspaper is on the editorial page.
Copywriters are people who read, write and create ______.
songs 0.0%
dialogues 0.0%
advertisements 0.0%
All of the above 100.0%
If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
Brand recall share 66.0%
Brand share 33.0%
Mind share 0.0%
Mind market 0.0%
In 1950s, they were known as 'slogans'. What are they now known as?
Catchphrase 0.0%
Marketing line 0.0%
Trademark line 0.0%
Tagline 100.0%
In advertising a short, introductory headline above the main headline but in smaller type is called:
Leading title 0.0%
Overline/Eyebrow 66.0%
Pre-heading 33.0%
Leading headline 0.0%
In the terminology of advertising, 'Standard Agency Protocol' means:
How an agency likes to operate 66.0%
How an agency likes to communicate 0.0%
How an agency likes to be perceived 0.0%
How an agency likes to make sales 33.0%
In which kind of advertising is consumer generated content incorporated?
Involvement marketing 0.0%
Affinity marketing 33.0%
Communal marketing 66.0%
Personal story marketing 0.0%
The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
interactive agency 0.0%
in- house agency 0.0%
technical agency 0.0%
direct agency 100.0%
The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
P score 0.0%
S score 50.0%
Q score 50.0%
M score 0.0%
The Research and Planning Department of an advertising firm works collectively with the _____.
production team 0.0%
creative team 0.0%
media 50.0%
accounts team 50.0%
The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The _________ of Domino's Pizza.
Unique selling proposition 100.0%
Unique perceived benefit 0.0%
Point of difference 0.0%
What does "spec" mean in advertising?
It means work that is done for a client without a contract or job order 50.0%
It means work that has been produced in the media 0.0%
It means work that has been approved by the media 50.0%
It means work that has been copied from some source 0.0%
What does a 'Spot' mean in advertising?
Radio/Television advertisements 50.0%
Fashion advertisements 50.0%
Business advertisements 0.0%
Consumer durable advertisements 0.0%
What does a campaign mean?
A series of ads that follow the same strategy or objective 50.0%
A series of ads presented to the high tech clients only 0.0%
A term used frequently in direct mail packages 0.0%
None of the above 50.0%
What does Pro Bono Work mean in advertising?
Providing services with minimal charges 100.0%
Providing services with a high amount of profit 0.0%
Providing services with maximum charges 0.0%
Providing services free of cost 0.0%
What does the term 'Buckslip' in direct mail packages mean?
A slip of paper in credit card bills 0.0%
The main copy in the ad 0.0%
A copy that points short, concise sales points 50.0%
None of the above 50.0%
What information does a strategic brief contain?
Current beliefs of the consumers about the products 0.0%
Information on the competitor and the appropriate format 0.0%
A hypothesis of the strategic actions to be taken 0.0%
All of the above 100.0%
What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
Critical brand identity recall 0.0%
Critical brand awareness recall 0.0%
Brand franchise 50.0%
Default brand inclination 50.0%
When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
Wallpaper 50.0%
White label 0.0%
Brand enforced 0.0%
Covert 50.0%
When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
health care agency 0.0%
retail agency 0.0%
interactive agency 50.0%
promotional agency 50.0%
Where are the Press Kits used as a promotional activity?
At a press conference 100.0%
In bulletin boards 0.0%
In radio announcements 0.0%
In brochures 0.0%
Which of the following is true about infomercials?
They help to create brand awareness only 50.0%
They are targeted to trigger an impulse purchase 25.0%
They rely heavily on testimonials 0.0%
They help to supplement sales of leading brands 25.0%
Which of the following options refers to last minute advertising?
Remnant advertising 50.0%
Covert advertising 0.0%
Public service advertising 0.0%
Surrogate advertising 50.0%
Which words can be seen at the bottom of a Pro Bono ad?
Ad Caption 100.0%
Ad Corporate 0.0%
Ad Council 0.0%
Ad Community 0.0%