How can a company convert posts on Twitter to sales?
Write demeaning points about the competition 0.0%
Write posts about personal information of the CEO 9.0%
Creating posts which drive followers to their site 90.0%
Constantly post updates about how the company needs more sales 0.0%
How can a company create a forum for dialogue on LinkedIn?
Post updates to the company status 11.0%
Use of Groups 88.0%
Change the company profile regularly 0.0%
Post demeaning comments for the competitors' pages 0.0%
How can a company place itself as an expert in a certain area of expertise?
Post updates which brag about the company 0.0%
Actively answer questions in the Q&A section of the site 100.0%
Post comments on competitors pages stating how they are inferior 0.0%
Answer the questions in all the categories, even the ones in which the company is not engaged. 0.0%
How can a company use the same material for both traditional and social network marketing?
Posting a luring comment on Twitter to the company site 0.0%
Selling ad space on the company website 0.0%
Utilizing a television ad campaign online as well on their site and sites such as YouTube 100.0%
Creating a magazine print ad with the company website 0.0%
How can LinkedIn serve the company aside from social network marketing?
Job openings can easily be dispersed to qualified candidates on LinkedIn 100.0%
Company pictures can be posted to the profile 0.0%
Negative press about the competition can be easily spread 0.0%
Pricing lists can be posted 0.0%
How do ebooks represent a form of marketing?
They are often free, include useful information, and direct the reader onto the company which created the ebook for further information 100.0%
They are not a form of marketing 0.0%
They can be placed on free sites where paid advertisements generate income 0.0%
They can be used to defame the competition 0.0%
How does a blog directly impact sales of a company?
It tells customers what products to buy 0.0%
It can be used to talk negatively about the competition 0.0%
It is typically used as the way to disperse company coupons 100.0%
Typically a blog does not directly create sales 0.0%
How does creating a social network marketing plan differ from a traditional marketing plan?
The brand image should be completely different for social marketing 0.0%
The staff requirements and skill sets for social marketing are different 100.0%
There is no need for a social marketing plan, but social marketing plan is required for traditional marketing 0.0%
Other than the method of delivery, a marketing plan either way will be similar 0.0%
How does YouTube serve a dual purpose in social media marketing?
It can be used as a company blog as well as video advertisements 0.0%
It can be used for company pictures and videos 0.0%
It can be used to host the company website as well as videos 0.0%
It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube 100.0%
How far into the future should a company plan its marketing activities?
Up to 1 year 75.0%
5 years 0.0%
1 month 0.0%
Indefinitely 25.0%
How is site traffic useful in evaluating marketing?
Overall site traffic can be followed and a general idea of marketing's impact on it can be determined 0.0%
There is no correlation between site traffic and marketing 0.0%
Ads can send receivers to a specific landing page, which can be tracked 100.0%
Product sales from the company website can be attributed directly to the marketing campaign 0.0%
How often should a marketing plan be revisited?
Never, once written it is complete 0.0%
As often as needed in order to revisit the plan of action and revise any new actions 100.0%
At company board meetings 0.0%
During the financial review of the company each month 0.0%
Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
Post links on the company blog to the YouTube videos 60.0%
There is no method to effectively direct people to the company videos 0.0%
Use of keywords 40.0%
Sending out mail advertisements 0.0%
What are the four P's of marketing?
Product, Price, Place, Promotion 100.0%
Price, Popularity, People, Placement 0.0%
Popularity, Product, Promotion, People 0.0%
People, Price, Promotion, Placement 0.0%
What can a company do on Facebook apart from their page to create a following?
Post more updates than usual 0.0%
Post controversial posts 0.0%
Use several pictures 0.0%
Use Groups, both company originated and posting to other groups 100.0%
What can a company do to offset the cost of running a blog?
Place ads on the blog which generate pay per click income 66.0%
Charge users a fee to read the blog 33.0%
Only allow past customers to read the blog 0.0%
Require a monthly membership to the entire company website 0.0%
What do Connections on LinkedIn effectively represent?
Random strangers who found the company 33.0%
People the company has sold product or services to 0.0%
An avenue to disperse coupons 0.0%
People and other companies the user is connected to directly 66.0%
What do updates to Facebook status resemble most closely?
Video blogs 0.0%
Posts on Twitter 100.0%
A company white paper 0.0%
Articles on LinkedIn 0.0%
What does the product portion of the 4 P's of marketing focus on?
The product or service being marketed to consumers 100.0%
The manufacturing process 0.0%
How the price will be set for the product 0.0%
How the new product will be promoted 0.0%
What feature does LinkedIn offer for pay accounts?
Ability to post pictures 0.0%
Increased abilities to connect directly and send messages to people 100.0%
Ability to post in Groups and create a Group 0.0%
Ability to block users 0.0%
What is "guerilla marketing"?
Marketing geared towards animal lovers 0.0%
Marketing which relies on time and energy rather than a large dollar budget 100.0%
Aggressive sales techniques 0.0%
Marketing using a large scale national budget 0.0%
What is "social media optimization"?
Creating content which easily creates publicity via social networks 100.0%
Writing clear content 0.0%
Creating short content which is easily indexed 0.0%
Hiring people to create content for social networks 0.0%
What is a "call to action"?
Giving an advertisement's receiver a specific direction such as 'visit the site' 100.0%
Using telemarketing to reach out to potential customers 0.0%
Defaming the competition 0.0%
Creating a new marketing campaign 0.0%
What is a "vlog"?
Video Log 0.0%
Video Blog 100.0%
Log of blog activity 0.0%
New technology to aid in blogging 0.0%
What is a "wiki"?
Form of blogging 0.0%
A new social networking site 0.0%
Interconnected and user generated knowledge management systems 100.0%
A tool for posting to social media networks 0.0%
What is a contingency plan?
A second written plan in case management doesn't like the original plan 0.0%
A detailed marketing plan 0.0%
A set of actions to be taken if the original plan does not perform as anticipated 100.0%
A marketing plan written just for social networking 0.0%
What is a method of marketing on Facebook which can reach several users by spending money?
Pay money for a better quality Facebook account 0.0%
Pay a third party to make posts to your account 0.0%
Charge a fee for users to be your friends 0.0%
Facebook Pay Per Click placed advertisements 100.0%
What is another term for "social media"?
Media Optimization 25.0%
Consumer Generated Media 75.0%
Advertising Socialization 0.0%
Consumer Media Advertising 0.0%
What is meant by "Marketing Creative"?
The employees in the marketing department 0.0%
The content for marketing and its creative aspect 100.0%
The methods used to distribute marketing material 0.0%
The branding image of the company 0.0%
What is meant by "micro-blogging"?
Blogging daily 20.0%
Blogs which are posted by companies, not individuals 0.0%
Blogs with limited individual posts, limited by character count typically 80.0%
Blogging from mobile devices 0.0%
What is meant by A/B testing in marketing?
Testing of 2 different products 0.0%
Testing 2 versions of an advertisement to see which elicits the best response 100.0%
Clinical testing of medical products before legally allowing them for sale 0.0%
Testing via 2 mediums, such as radio and television 0.0%
What is meant by Brand Management?
Managing the marketing staff 0.0%
Management of the marketing budget 0.0%
The company executive management team 25.0%
Creating a consistent image for the company 75.0%
What is meant by the "blogosphere"?
The act of writing a blog 0.0%
Specific niche blog community 0.0%
The interconnected community of blogs via linking to each other 100.0%
Advertising done via blogging 0.0%
What is meant by the concept of "viral" in social media?
Social media which is spread to viewers by the consumer, growing in popularity 66.0%
It is a method of branding a company 33.0%
Advertising which can easily be emailed 0.0%
Marketing advertisements which are not serious 0.0%
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
The number of followers 0.0%
The amount of views of the video 100.0%
The number of videos the company has up 0.0%
The sales volume of the company 0.0%
What is the character limit for posts on Twitter?
No limit 0.0%
100 characters 0.0%
140 characters 100.0%
200 characters 0.0%
What is the general purpose of posting a video blog routinely to YouTube?
It allows the company to hard sell its products 0.0%
It allows the company to drive website traffic to its blog 75.0%
It can be used to disperse the company contact information 25.0%
It allows followers to create a personal connection with the employees of the company 0.0%
What is the main reason traditional marketing will never completely go away?
It is cheaper than social media marketing 0.0%
All companies are required by law to use traditional marketing techniques 0.0%
There are better tax write offs for traditional marketing 0.0%
It's proven to work time and again 100.0%
What is the method for being linked to other users on LinkedIn?
Followers 0.0%
Connections 100.0%
Friends 0.0%
Associates 0.0%
What is the overall goal of social media marketing for companies?
Generate sales 66.0%
Increase company headcount 0.0%
Increase their web presence 33.0%
Help accelerate product launches 0.0%
What is the term adopted for updates posted by Twitter users?
Tweets 100.0%
Twoots 0.0%
Twinks 0.0%
Posts 0.0%
What is the term used for a person who is receiving updates of another Twitter user's updates?
User 0.0%
Follower 100.0%
Connection 0.0%
Friend 0.0%
What is the ultimate goal of a social network marketing plan?
To satisfy investors in the company 0.0%
To justify spending in marketing 0.0%
To find investors for a company 0.0%
Drive potential customers to the company and give them an action item to perform 100.0%
What methods of social network marketing should a company always use?
Blogging only 0.0%
Twitter, Blogs, Facebook 33.0%
YouTube 0.0%
Depends on the company, their product, their audience 66.0%
What non financial measure of marketing is important to track?
CEO performance 0.0%
Number of new hires in marketing 0.0%
Number of impressions 100.0%
New customer acquisition 0.0%
What place does Pricing have in marketing?
Higher prices guarantee a higher revenue stream 0.0%
The company should actively market how much their products cost 0.0%
Different pricing levels can be tested to see what elicits the best consumer response 100.0%
Marketing based on the pricing level relative to competition is important 0.0%
What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
Ask the watcher to visit the company site at the end of the video 100.0%
Make the videos at least 5 minutes long 0.0%
Make the videos under 10 seconds 0.0%
Have the CEO featured in the advertisement 0.0%
What should a company post on Twitter?
New product launches 0.0%
Significant company news 0.0%
Occasional day to day posts of interest 25.0%
All of the above 75.0%
What should be the length of an effective blog post?
Several pages in length 0.0%
No more than a few sentences 0.0%
A few sentences mixed with several links to other sites and references 0.0%
A few paragraphs 100.0%
What style of blogging would be most effective for building relationships with customers?
Using the blog only for press releases 0.0%
Posting resumes of the company officers 0.0%
Posting articles about how terrific the company is, and putting down the competition 33.0%
Writing posts about the company and its ups and downs from inside, personalized approach 66.0%
What style of videos can a company post on YouTube?
Video Blogs 0.0%
Television Commercials 0.0%
Product Demonstrations 0.0%
All of the above 100.0%
What traditional marketing technique is YouTube closest to?
Print advertising 0.0%
Television advertising 100.0%
Radio advertising 0.0%
Mail advertising 0.0%
What type of status updates would drive visitors to the company site?
An update telling friends they hope to see them all soon 0.0%
A link to a new press release hosted on the company site 100.0%
A link to a third party hosting a company press release 0.0%
A picture of the CEO 0.0%
What would the marketing budget section of a marketing plan consist of?
The cost to write the plan 0.0%
The expected costs for each ad campaign based on the delivery method 100.0%
The overall marketing budget for a year 0.0%
The marketing personnel job descriptions 0.0%
Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Hire a web specialty firm 0.0%
Implement special software 0.0%
Creating landing pages specific for each campaign 100.0%
There is no way to know where traffic comes from 0.0%
Which of the following is an important aspect of creating blogs and posting content?
Using a witty user name 0.0%
Posting at least once a month to the blog 66.0%
Social Media Optimization 33.0%
Using humor 0.0%
Which of the following would be leveraging both social network and traditional marketing?
Handing out print advertisements with a coupon for a store 0.0%
A print advertisement in a magazine which drives people to a website where there is a free trial offer 100.0%
Posting an advertisement on a message board 0.0%
Hosting a video ad on YouTube not otherwise seen elsewhere 0.0%
Which type of marketing would a company blog be considered?
Social Network Marketing 100.0%
Traditional Marketing 0.0%
Both 0.0%
Neither 0.0%
Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Required by law 0.0%
Search engine rankings will include hits on the blog as part of the overall website hits 100.0%
Requires less effort to maintain 0.0%
Cannot be hacked easily 0.0%
Why is it important to post to a blog regularly?
It reduces the cost per blog post 0.0%
Keep readers engaged and also gives search engines content to index 100.0%
It gives the social media marketing specialist something to do 0.0%
It allows more chances for the company to put down the competition 0.0%
Why is there no specific definition of what is social media marketing?
There is no governing body over social media marketing 0.0%
Companies cannot come to one definition 0.0%
The concept is relatively new compared to traditional marketing and is still being defined 100.0%
It has not yet been widely accepted 0.0%